DESIGNING EXPERIENCES FOR YOUR CUSTOMERS
Experience Design provides a focus on the quality of the experience that your customers have when interacting with your products, processes, services or events. By using research to gain first-hand insights into how your users behave, these core elements of your business can be transformed into delightful journeys, regardless of the channel they choose to use.
While Marketing supports your businesses objectives, Experience Design provides a voice for your customers as a balancing influence. After all, happy customers are ones that will return time and again, and rave about you to people they know.
We use a variety of disciplines to deliver the best in digital Experience Design.
HOW WE CAN HELP
We’ve helped some of the largest companies in the world to understand their users better and craft delightful expriences for them. Now, we want to use the best parts of this process to help all busiensses, large or small.
Our process involves taking the time to understand the people who use your products and services, their desires and problems, and to create things they will find easy to use, but love coming back to time and again.
We’ve all been at the stage where frustration with a website, app or technology has caused us to go elsewhere. Experience Design can prevent this from happening to your users.
OUR UX SPECIALISMS
HOW WE DELIVER A GREAT EXPERIENCE
User Research is important to inform the decisions you make when considering Experience Design. Good practice can only take you so far, sometimes you need to hear what your customers want directly from them.
Personas are fictional representations of your user types. Built using insight from real people, they’re a great way to remember and focus on the needs of the most important people – your customers – and ensure that everything you do is done with them in mind.
Information Architecture is the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability. Easy navigation equates to ease of use.
Not every user does the same thing when navigating through your website or app. User Journeys plot out the paths and actions so you can identify where to focus your attention and plan a programme of improvements.
All great ideas start with a sketch. Perhaps on a napkin? We start all our ideas with sketches as they allow us to iterate quickly, demonstrate ideas and rapidly identify ideas that aren’t working to prevent your valuable time and effort going down a rabbit hole.
Quicker and cheaper to produce than designs, wireframes are drawings of your website or app that focus on the user interaction and journey, before time is spent designing them up properly.
Sometimes, flat designs don’t do the interactions in your website or app justice. Creating interactive prototypes is a great way to test the flow of your screens with your staff and users.
Customer Experience is concerned with all the interactions that customers have with your brand, regardless of how they choose to make them. Online, offline, they should all be consistent.
Service Design is like internal UX – it improves the lives of customers and employees by planning and organizing people, infrastructure and communications to improve service and interaction quality for customers.
GIVE YOUR CUSTOMERS THE BEST
If you have a project you need User Experience insight for, and think we can be of service, why not get in touch with us to discuss your next project?
We don’t do hard sell, it’s no obligation and no pressure.