User Experience (or UX for short) is a methodology for understanding the different people who use your products, services, or website and then designing experiences specifically around their behaviour and motivations.
Just like in the offline world, people behave in different, sometimes unexpected ways online. You can’t always guess what the users of your website will do until you let them loose on it. Thankfully, we know what signals to look out for that can help you understand these behaviours and design better solutions.
Sometimes, the way websites are designed is cumbersome, and people find quicker ways, just like in this example of a pavement making people walk the long route. Users take the quickest path, that of least resistance.
Sometimes, websites are designed to intentionally force certain behaviours, but people inevitably find a quicker way.
Taking the time to understand your users, plan around them, design solutions for them and (critically) test these solutions can create huge benefits for your business and your customers.