Design brings harmony and order to visuals and evokes powerful emotions. A good design can ironically be almost invisible, working to draw the eye to important information and inspire those who see it. Bad design, on the other hand, stands out a mile and can undermine faith in your brand.
Design decisions appeal to our basic psychology. For example, photos of women, babies, and attractive people have also been proven to increase visual response rates, and crisp product photos can also help increase trust and likelihood to purchase.
Part art, part science, a good design changes perceptions, taking your business from simply available to enviable, hashtagable and maybe one day iconic.
Your brand is so much more than a logo and your company colours, it’s the feeling that you want your customers and suppliers to have when they interact with you.
With online interactions taking place via a whole raft of different devices, it’s more important than ever that your User Interface design is clean and intuitive for everyone.
These days a company isn’t always taken seriously without an online presence. Ensure people can find you, understand you and contact you with a clean, efficient and effective website that you control.
Although digital is taking over, there is still huge demand for print design. From business cards to billboards, printed materials are tangible and something your customers can take away.
Your logo says more about your business than you might think. It can convey multiple messages and speaks to a deeper understanding of your company’s mission and purpose.
Sometimes it is easier to convey ideas with images than with words. Creating graphics and illustrations to communicate with your users can be more efficient, inclusive and visually pleasing.
– Blue Corona