Your brand is so much more than a logo and your company colours. The best brands in the world are the ones that spring into your mind without warning when the subject of their industry or products come to mind.
Ultimately, a brand is the feeling that you want your customers and suppliers to have when they interact with you – the emotions they experience and the memories they take away.
If your brand and offering come together well, it’s even possible that your brand becomes iconic. This verbification of brands happens rarely but highlights how perfectly people understand what the brand offers. Something to think about the next time you Google something, Hoover your floor or FaceTime your grandma.
A good logo is the cornerstone of your brand. It’s one of the first things people will notice about your business, so it’s important that it stands out and makes a good first impression.
Colours focus your customers on key messages and designs. They can soothe, excite or inspire, ultimately becoming synonymous with your brand, so they need to compliment each other and work efficicently.
When you establish a consistent visual language for use of colour, illustration and more, you can communicate more efficicently and effectively with your customers.
If you have problems with staff or suppliers using your brand incorrectly, we can create brand guidelines, setting out the do’s and don’ts of using your logo, colours and more. This ensures the integrity of your brand.
Would you like a fresh new look for your brand? Why not get in touch to discuss your next project, no obligation and no pressure.
– Warren Buffet