Your logo says more about your business than you might think. It can transform a graphic, emblem, or symbol into an instantly identifiable and recognisable expression of your brand, values and mission.
A good logo can convey multiple messages and speaks to a deeper understanding of your company’s mission and purpose, so it’s important to make sure yours is up to date and working on different levels.
An understanding of your company – its history, purpose and mission, helps us to build a logo that is representative of your brand’s personality.
We typically prdouce various options and versions of a logo to narrow down your preferences, and then test your favourites on representative customers, making sure it resonates with them too.
It’s also possible to gain detailed feedback from prospective audiences and customers, to ensure that any refinements or changes you make to your logo are meaningful.
Interested in a shiny new logo for your business? Why not get in touch to discuss your next project, no obligation and no pressure.
– Saul Bass