With online interactions taking place via a whole raft of different devices, it’s more important than ever that your User Interface (UI) design is clean and intuitive for everyone.
UI design is a craft that involves building an essential part of the user experience; users are very swift to judge designs on usability and likeability, meaning you want a UI that your users will find highly usable and efficient.
Icons are delightful, beautifully crafted symbols that help users to navigate websites and other information systems by signposting common actions. The position, size and colour of icons can communicate more effectively than other pictures or text.
Different fonts can send very different messages. Good old comic sans is something familiar to most people from the early days of word processors, but in rainbow colours on a website, it doesn’t exactly engender trust. We help you select fonts that have the same voice as your brand.
Colours focus your customers on key messages and designs. They can soothe, excite or inspire, ultimately becoming synonymous with your brand and the emotions you want people to feel, so they need to compliment each other and work efficiently.
When you put all your elements together, they should be working to subtly suggest to the user what the next step or primary action is. Using font weight, colour and space wisely, your users won’t even be aware they are using an interface at all.
Want a shiny new User Interface? Why not get in touch to discuss your next project, no obligation and no pressure.
– Douglas Anderson