Experience Design provides a focus on the quality of the experience that your customers have when interacting with your products, processes, services or events. By using research to gain first-hand insights into how your users behave, these core elements of your business can be transformed into delightful journeys, regardless of the channel they choose to use.
While Marketing supports your businesses objectives, Experience Design provides a voice for your customers as a balancing influence. After all, happy customers are ones that will return time and again, and rave about you to people they know.
We use a variety of disciplines to deliver the best in digital Experience Design.
User Experience enhances user satisfaction with a product by quickly and efficiently testing and iterating concepts to improve the usability, accessibility, and pleasure provided in the interaction with the product.
Customer Experience is concerned with all the interactions that customers have with your brand, regardless of how they choose to make them. Online, offline, they should all be consistent.
Service Design is like internal UX – it improves the lives of customers and employees by planning and organizing people, infrastructure and communications to improve service and interaction quality for customers.
Information Architecture is the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability. Easy navigation equates to ease of use.
User Research is important to inform the decisions you make when considering Experience Design. Good practice can only take you so far, sometimes you need to hear that your customers want directly from them.