User Experience (also known as UX) enhances user satisfaction with a product by quickly and efficiently testing and iterating concepts to improve the usability, accessibility, and pleasure provided in the interaction with the product.
Delivering a great experience to customers is soon going to be the primary way a business stands out from its competition. Happy users are ones that will return time and again, and rave about you to people they know.
Your design and interface are the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.
Personas are fictional representations of your user types. Built using information about genuine people, they’re a great way to remember and focus on the needs of the most important people – your customers – and ensure that everything you do is done with them in mind.
All great ideas start with a sketch. Perhaps on a napkin? We start all our ideas with sketches as they allow us to iterate quickly, demonstrate ideas and rapidly identify ideas that aren’t working to prevent your valuable time and effort going down a rabbit hole.
Not every user does the same thing when navigating through your website or app. User Journeys plot out the paths and actions so you can identify where to focus your attention and plan a programme of improvements.
Quicker and cheaper to produce than designs, wireframes are drawings of your website or app that focus on the user interaction and journey, before time is spent designing them up properly.
User testing is critical to inform the decisions you make when considering all aspects of experience design. Good practice can only take you so far, sometimes you need to hear what your customers want, directly from them.
Find our more about our range of Research and Testing services >
Think you could use some User Experience Design? Why not get in touch to discuss your next project, no obligation and no pressure.
– Frank Chimero, Designer