Marketing is all about making contact with the right people, at the right time, in the right way – gathering leads and transforming them into customers. Some people believe that it’s all about persuading people to sign up to your service or buy your product at any cost, but we think that’s a bit short-sighted.
In fact, it’s not just about getting customers, but about keeping them too, and the impression you leave with them along the way. Setting expectations high and then leaving your customers underwhelmed or frustrated might look good on your short term acquisition targets, but won’t do much for long term customer retention.
Connecting with your audiences in the right way has never been more crucial. From a single campaign to a strategic overhaul, we can help you understand and reach audiences that can propel your business onward and upward.
Great marketing catches on, and can unlock the most cost-effective and coveted marketing medium: word of mouth. Happy customers lead to more customers. It’s your job to make sure they stay happy.
These days, most customers will expect you to have a website. Websites can add credibility to small or new businesses, should showcase your brand’s personality and set expectations with potential customers.
Apps can enrich the experience customers have and make them more likely to interact with your product or service. Stay connected and keep an open dialogue using a great new app for iOS or Android.
Search engines are the main way most people find what they’re looking for online. Optimising your site and webpages means you are more likely to be found by audiences interested in your product or service.
Web advertising underpins Google, showing how widely used PPC adverts are. Clever optimisation and well-designed landing pages can help you find, convert and keep customers.
CRM isn’t just keeping all your customer details in one place. It’s about using data responsibly and effectively to improve your understanding, and your ability, to deliver relevant and compelling messages.